Introduction: Why Low Competition Keywords Matter
If you're just starting a blog or
website, trying to rank for high-volume keywords can feel like climbing Mount
Everest without any gear. This is where low competition keywords come
into play. These are the hidden gems in SEO—keywords that don’t have much
competition but still bring in a decent amount of traffic.
In this article, you'll learn
exactly how to find low competition keywords that can help you rank
faster, attract targeted visitors, and grow your online presence without
spending a dime on ads.
What Are Low Competition Keywords?
Low competition keywords are search terms that have relatively few websites or pages
trying to rank for them. While their search volume might not be huge, they
offer a better chance of ranking higher in search engine results pages (SERPs),
especially for new or small websites.
Why You Should Target Low
Competition Keywords
- Easier to rank in Google
- Quicker traffic with less effort
- Ideal for new websites
- Higher conversion potential due to specific intent
How to Find Low Competition Keywords: Step-by-Step
1. Use Google Autocomplete and Related Searches
Start typing a keyword in Google and
notice what suggestions appear. These are often low competition keywords
because they are user-generated queries that may not have enough content covering
them yet.
Tip:
Scroll down to the bottom of the
search results to find "Related searches"—these can reveal
long-tail keyword opportunities.
2. Use Free Keyword Research Tools
There are several free tools to find
low competition keywords, such as:
- Ubersuggest (by Neil Patel)
Enter a seed keyword and see search volume, SEO difficulty, and keyword ideas. - Google Keyword Planner
Even though it's designed for advertisers, you can use it to spot low competition keywords with decent volume. - AnswerThePublic
It helps generate long-tail questions people are asking online. - Keyword Surfer (Chrome Extension)
Shows search volume and estimated difficulty directly in Google search results.
3. Analyze Keyword Difficulty
Look for metrics like:
- SEO Difficulty (SD)
or Keyword Difficulty (KD)
Tools like Ubersuggest and Ahrefs use a score from 0 to 100 to show how competitive a keyword is. Aim for KD under 30 if your site is new. - Search Volume
Low competition doesn’t mean zero traffic. Try to find keywords with at least 100–1000 monthly searches. - CPC (Cost Per Click)
A higher CPC often means commercial intent—great for monetizing your content.
4. Focus on Long-Tail Keywords
Instead of targeting "SEO
tips", go for "SEO tips for small businesses 2025". These
long-tail keywords are less competitive and more specific, making it easier to
rank and convert.
5. Check Out Forums and Niche Communities
Places like Reddit, Quora, Facebook
Groups, and niche forums are goldmines for low competition keywords. See
what questions people are asking and turn them into blog topics.
Example:
If someone asks, “How can I rank a
blog with no backlinks?”, that could be your keyword!
6. Spy on Your Competitors
Use tools like:
Enter your competitor’s URL and find
out what keywords they rank for. Pick out the low competition keywords
they're ignoring or ranking low for.
7. Use Low Authority Sites for Keyword Ideas
Search your target keyword and check
who’s ranking on page 1. If you see sites like Quora, Reddit, Pinterest, or
forums ranking high, that's a sign that the keyword has low competition.
Bonus: Tips for Ranking with Low Competition Keywords
- Create high-quality, in-depth content (1000+ words recommended)
- Use the keyword in the title, meta description, H1, and
URL
- Include related keywords and synonyms
- Optimize images with alt text
- Ensure mobile-friendly and fast-loading pages
- Build internal links from existing articles
Conclusion
Finding low competition keywords
is a smart SEO strategy, especially for beginners and small websites. It’s not
about chasing high search volumes—it's about being strategic and choosing
keywords you can actually rank for.
By using free tools, analyzing
competition, and understanding search intent, you can uncover keyword
opportunities that others overlook. So, take the time to research, and you’ll
be surprised how quickly your site starts getting traffic.
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